We advise investors, companies and governments before the money moves. We size markets, test the numbers behind a deal, and build the case a board or an investment committee can act on.
Ratio Decidendi offers niche expertise in the fundraising process and in the production of vendor due-diligence packs. These packs take an independent view of the market, with the aim of letting investors make a clear, confident investment decision.
We draw on experience across many environments to advise companies on new-market entry, and to advise governments on how to make themselves more attractive to investors and encourage internal growth. Our assessments size the market, forecast growth, weigh political risk and evaluate the competitive landscape.
Our understanding of market dynamics lets us develop actionable strategies that decision-makers can use effectively to shape a company's future direction.
Data-driven feasibility studies support decision-making through research that meticulously evaluates a project's potential. Our holistic approach explores the strengths and weaknesses of a proposal, and builds a bankable case that can be used as a basis for funding.
Voice of Customer means going and talking to your customers: capturing what they actually experience and what they expect next, so strategy is built on what customers think rather than what the boardroom hopes.
Ratio Decidendi is an independent market-intelligence consultancy, established in London in 2015. We work with companies, investors and governments, from early-stage start-ups to established institutions. Much of the work is confidential.